{"product_id":"kms-california-therma-shape-straightening-creme-heat-activated-smoothing-and-shaping-150ml-5oz","title":"KMS California Therma Shape Straightening Creme (Heat-Activated Smoothing and Shaping) 150ml\/5oz","description":"\u003cp\u003eDesigned for blow-drying hair from curly to straight in one easy application  Provides up to 72-hour style retention  Reduces heat damage \u0026amp; breakage caused by heated styling tools  Gives a medium hold to all hair types  To use: Apply to towel-dried hair. Comb through \u0026amp; blow-dry with tension using a round boar bristle brush\u003c\/p\u003e","brand":"KMS California","offers":[{"title":"Default Title","offer_id":43701567652070,"sku":"285472","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2497\/9430\/products\/21045210144_FULL.jpg?v=1678944522","url":"https:\/\/admin-7232.myshopify.com\/products\/kms-california-therma-shape-straightening-creme-heat-activated-smoothing-and-shaping-150ml-5oz","provider":"Europa Cosmetica UK","version":"1.0","type":"link"}